The promo says, "A new day in entertainment and technology is here with today's announcement that streaming video will be introduced, starting Thursday, in the award-winning MLB.com At Bat 2009 application on the iPhone and iPod touch devices - at no additional cost to current subscribers. Being able to watch live games this way means every known viewing platform is covered -- TV (cable/satellite), computer (MLB.TV) and now mobile.“Beginning with the White Sox-Cubs Interleague Play matchup from Wrigley Field at 2:20 p.m. ET today, up to two live games per day, subject to blackout restrictions, will be included in MLB.com At Bat 2009. The other game scheduled for Thursday is Detroit at St. Louis at 8:15 p.m. ET. These will be historic broadcasts, the first MLB games ever to be aired live in streaming video to a mobile device.
MLB.com will shortly roll out the entire slate of out-of-market games currently offered through its premier live streaming video product, MLB.TV Premium, as part of MLB.com At Bat 2009.
The addition of live baseball games will be the premier feature among the new MLB.com At Bat 2009 features enabled by the new iPhone OS 3.0 update. If you already have the app, then this is a free upgrade. You will need to download the new Apple 3.0 operating software on your device. If you don't have MLB.com At Bat 2009 yet, then you can order it at the iTunes App Store for just $9.99 to watch live games the rest of the season.
Leveraging standards-based http streaming technology, MLB.com will deliver high-quality video with adaptive bit rate and DVR functionalities over either a Wi-Fi connection or the carrier network, providing for a truly portable viewing experience. The app also offers live audio broadcasts without blackout restrictions, a continuously updated scoreboard, MLB.com Gameday functionality, real-time video highlights and Condensed Games, a short-form video recap of the most important hits, pitches and outs of every game.
Blackout restrictions will apply for MLB.com At Bat 2009, using GPS technology.
According to the promo, here is the schedule for upcoming games with live video streaming, subject to change:
Thursday: White Sox at Cubs, Tigers at CardinalsMLB.com At Bat 2009 remains the top-selling sports application and also ranks among the top 100 overall paid applications more than two months after becoming available.
Friday: Indians at Cubs, Braves at Red Sox
Saturday: Indians at Cubs, Dodgers at Angels
Sunday: Rays at Mets, Yankees at Marlins
Monday: Cubs at Braves, Rockies at Angels
The success of the MLB.com At Bat 2009 app has been sort of a happening this season. It is consistently among the top-selling apps, translating perfectly to the medium, and this incorporation of live broadcast video is what many subscribers have been asking for.
For my part, I’m self employed and I happen to own an iPhone and I think this is kind of neat. But most of my buddies in the corporate world have Blackberry’s and they seem to be shit-out-of-luck at this point. I guess until the iPhone can cut and paste, search e-mails and do some of the other regular things the Blackberry can do, many corporations and business users will remain reluctant to support / use it.
One thing all giddy iPhone users should remember. There is no extra charge for this feature in MLB.com At Bat 2009 but don’t expect that to be the case going forward. MLB will rope you in, get you hooked so you can’t live without it, and then !@#$ you in the %^& without Vaseline with a hefty price tag next year. Just be prepared. (Some advice, when I had my last proctology exam I brought a piece of leather to put in my mouth so I didn’t bit my tong.) – Peter Costa
Pete is a serious Rotisserie participant playing the same league with the same guys for 17 years. Not only has Peter never finished in the money; he’s finished last 13 times and no higher than 10th (in a league with 14 guys). Join us in following Peter’s trials, tribulations and frustrations, as he attempts to navigate his way out of the basement in 2009.
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